
Moro Gelato
2024
Moro Gelato needed a website that matched the quality of their product. We redesigned their site from the ground up with smooth animations, a refined visual identity, and an integrated online store.
- Webflow
- Shopify
- GSAP
- Lenis
Taking on new work from August 2026
I'm Ross Cuyler. From Cape Town I build web apps, mobile apps, and the automation that connects them — for teams who need the thing working, not demoed.
Most jobs start as one of these and turn into two of them. The pricing below is where each one starts, and every quote is fixed in writing before anything begins.
From R25,000 · 2–6 weeks
AI automation means putting a model inside a workflow your business already runs — scoring a lead, reading a document, drafting a reply — so a step that used to take a person twenty minutes takes nobody any minutes. It is integration work first and AI work second, and it fails when people get that order backwards.
What this looks like in practiceFrom R15,000 · 2–6 weeks
Web development here means one of two things: a marketing site your team can update and search engines can read, or a web application with accounts, data, and logic behind it. The first is measured in enquiries. The second is measured in whether it holds up when real people use it.
What this looks like in practiceFrom R45,000 · 6–12 weeks
App development covers everything between an idea with wireframes and a product live in both stores: authentication, data, payments, notifications, review submission, and the unglamorous edge cases that decide whether people keep the app installed.
What this looks like in practiceR500–R750 / hour · Days to ongoing
Technical consulting is help making the expensive decisions: what to build, what to buy, which quote is realistic, and whether the AI project someone is pitching you will survive contact with your actual data. It is advice from someone who still builds, which is a different thing from advice from someone who only advises.
What this looks like in practice
2024
Moro Gelato needed a website that matched the quality of their product. We redesigned their site from the ground up with smooth animations, a refined visual identity, and an integrated online store.

2026
A free, prize-backed survivor football platform rebuilt so the game engine never knows which competition it is running.

2024
A social wishlist app with in-app subscriptions, deep linking, and a real-time follow system.

2026
A German-language marketing site for an EV charging infrastructure company, built to convert two very different audiences.

2026
A repeatable AI video pipeline for a photoreal CGI mascot, built so the character never drifts between clips.
Small enough to answer the phone. Experienced enough that you are not paying for someone to learn on your project.
Four steps, no surprises. The part most people care about is the third one: you can see progress every week rather than waiting to find out at the end.
01 · 30 min
Thirty minutes on what you are trying to solve. If I am not the right person for it, you will hear that on the call rather than in a polite email a week later.
02 · 1–2 days
A written proposal with fixed scope, a real timeline, and a price. No line items that resolve to "TBC".
03 · 2–12 weeks
Weekly sprints, a shared board you can see at any time, and a Loom walkthrough at the end of each week. You always know what changed and why.
04 · 14–30 days
Launch, documentation, and access in your name — not mine. Plus a support window for the bugs that only surface once real users arrive.
Working with Ross was genuinely the best decision we made for our rebrand. He got our brief immediately — we didn't have to explain ourselves twice. The site he built makes our gelato look as good as it tastes, and our customers notice. We've had more people walk in saying they found us online than ever before.
We'd been burned by developers who overpromised and under-delivered. Ross was the opposite — clear about what was possible, honest about timelines, and obsessive about the details. Snagg launched on time and the app felt polished from day one. I've already recommended him to three other founders.
Our old website was an embarrassment compared to our actual product range. Ross turned that around completely. The new site is something we're genuinely proud to send clients to. The filtering system he built saves our sales team hours every week — buyers can find exactly what they need without picking up the phone.
The things people ask on the first call, answered here so you do not have to book one to find out.
Cuyco is Ross Cuyler, a software developer based in Cape Town, South Africa. You deal with the person who writes the code — there is no account manager between you and the build. Specialist collaborators come in for design or heavy backend work when a project calls for it.
Websites start at R15,000, mobile apps at R45,000, and AI automation builds at R25,000. Retainers start at R8,000 a month and hourly consulting is R500 to R750 excluding VAT. Every project gets a fixed written quote before any work starts.
Websites take two to four weeks. AI automation workflows take two to six weeks. Mobile apps take six to twelve weeks. The timeline is set in the proposal and progress is visible weekly, so slippage is something you find out about immediately rather than at the end.
Yes. Current and past clients are in South Africa, the Netherlands, and the UK. Everything runs remotely over video and async updates, and invoices can be issued in ZAR, USD, GBP, or EUR.
50% deposit to begin, 50% on delivery or launch day. Retainers are billed monthly in advance. Hourly work is invoiced on completion.
You do. Repositories, hosting, domains, and third-party accounts are set up in your name or transferred to it at handover, along with documentation. Holding a client hostage through account ownership is a business model, not a service.
Yes, either on a monthly retainer for continuous work or ad-hoc at an hourly rate for occasional needs. Every project also includes a 14 to 30 day support window for post-launch fixes at no extra cost.
Thirty minutes on a call is usually enough to work out whether this is a two-week job, a two-month job, or something you should not build at all. You get a written scope and a fixed price before anything starts.
Taking on new work from August 2026 · Replies within one business day